Augie Ray, also a smart person from Forrester, has a post entitled "Seven Things Your Organization Must Do Because of Social Media." The overlap between his instructions and the objectives of a business continuity plan really struck me. Specifically:
- Move Faster
- Understand every employee is a marketer (as well as a source of information)
A well-defined social media strategy is a critical component of a business continuity plan, but like the plan itself, needs to be tailored to the organization. These strategies can be active or passive. A passive strategy is simply a set of guidelines that establish how employees should use social media - either at home or at work and a daily/weekly search on dominant social media platforms for the company name and other terms relevant to it and its line of business. An active strategy would incorporate a presence on social media platforms relevant to the company, which could be leveraged to request support or broadcast information during a disaster or business interruption
To understand more about how to develop a social media strategy and platforms best suited to your organization, read Groundswell and consult Forrester's Social Technographics Tool.