I admit to flinching every time I hear the term "Web 2.0" used. So often it is applied in presentations by salespeople or consultants with the meaning "you should buy what I'm selling because I am a smart person" rather than its objective definition. To see if the term has been applied correctly, I recommend doing the following the next time it is referenced in a presentation:
- Raise your hand
- Ask the speaker "Is Web 2.0 the one with the blue 'e' ?"
- Wait
The speaker will either:
1. Quickly agree with you and move on to another topic
2. Pause for 10-15 seconds while they struggle for a polite way to respond
If this begins to occur regularly, perhaps together we can banish the use of this annoying buzzword.
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